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Senior Account Management

Senior Account Management

Strategic Account Planning

  • Retailer Analysis: Conducting in-depth analysis of each retailer’s business model, customer base and market position.
  • Goal Alignment: Setting clear, mutually beneficial goals to ensure both your brand and the retailer achieve their desired outcomes.
  • Customised Strategies: Creating bespoke sales and promotional strategies tailored to each retailer’s unique needs and opportunities.

Buyer Relationship Management

  • Regular Communication: Maintaining open lines of communication with buyers to understand their needs.
  • Meeting Co-ordination: Organising regular meetings and business reviews.
  • Collaboration & Support: Providing ongoing support and collaboration to address issues and seize opportunities.

Sales Strategy Development

  • Category Management: Collaborating on category management initiatives.
  • Pricing Strategies: Developing competitive pricing aligned with market and retailer goals.
  • Sales Forecasting: Using advanced forecasting to predict trends and plan inventory.

Promotional Planning & Execution

  • Promotion Design: Crafting impactful promotional programs.
  • In-Store Activations: Co-ordinating in-store displays and sampling events.
  • Digital Promotions: Leveraging online platforms for targeted campaigns.

Ready For Expert Guidance?

Our experienced team is here to lead you in the right direction. Get in touch with us today and let us help you navigate the path to success with confidence and clarity.