New Product Development

We specialise in guiding brand’s through the entire process of New Product Development (NPD) from initial concept to market launch. Our comprehensive services leverage scientific expertise, advanced formulation techniques and innovative sourcing strategies to help expand your existing product range and meet evolving consumers demands.

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Concept Development & Market Research:

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Your brand’s NPD journey begins with thorough market research and concept development.

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• Idea Generation: Collaborating with your team to brainstorm and refine new product ideas that align with your brand vision and market opportunities.

• Feasibility Studies: Evaluating the feasibility of NPD concepts through detailed analysis of market potential, cost, and technical requirements.

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Scientific Formulation Expertise:

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Our team of experts bring scientific rigor and innovation to the formulation process. We offer:

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• Formulation Development: Creating unique and effective formulations using cutting-edge technology and scientific methods.

• Ingredient Sourcing: Sourcing high-quality, innovative ingredients that meet regulatory standards and enhance product efficacy.

• Prototype Creation: Developing and testing prototypes to ensure product stability, performance and quality.

• Safety & Compliance: Ensuring all formulations comply with industry regulations and safety standards through rigorous testing and validation.

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Sourcing & Supply Chain Management:

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We manage the sourcing and supply chain aspects to ensure your NPD is produced efficiently and cost-effectively. This includes:

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• Supplier Identification: Identifying and vetting reliable suppliers for raw materials, packaging and other components.

• Cost Optimisation: Negotiating with suppliers to achieve cost-effective sourcing without compromising on quality.

• Supply Chain Co-ordination: Co-ordinating the supply chain to ensure timely delivery of materials and components and managing logistics for smooth production flow.

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Product Development & Testing:

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We oversee the entire NPD process, ensuring that your brand’s NPD meets the highest quality and performance standards.

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• Product Design: Designing product formats and packaging that enhance functionality and aethetic appeal.

• Prototype Testing: Conducting extensive testing of prototypes to evaluate performance, stability and consumer acceptance.

• Pilot Production: Managing pilot production runs to refine processes and ensure scalability for mass production.

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Market Introduction & Launch Support:

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We help you bring your NPD to market with a comprehensive launch strategy. This includes:

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• Launch Planning: Developing a detailed launch plan that includes timelines, marketing strategies and sales targets.

• Marketing Support: Creating compelling marketing materials and campaigns to generate buzz and drive consumer interest.

• Sales Training: Training your sales team on product features, benefits and selling points to ensure successful market introduction.

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Continuous Improvement & Post-Launch Support:

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We provide ongoing support to ensure your brand’s NPD success in the market. Our services include

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• Performance Monitoring: Tracking NPD performance and gathering consumer feedback to identify areas for improvement.

• SKU Optimisation: Making necessary adjustments to formulations, packaging and marketing strategies based on performance data and consumer insights.

• Innovation & Upgrades: Continuously innovating and upgrading the SKU to keep it competitive and relevant in the market.